Social Media ManagementMemorial Houston Medical
Memorial Houston Medical is a private provider of inpatient, post-surgical and rehabilitation care, with a presence in Houston and London. Its approach brings together specialist medical support, personalised care and an environment designed with patients' physical and emotional wellbeing in mind.
Year: 2026
My role: I planned the content direction, organised the shoot, captured and edited video, and developed social media assets and copy. Working with the team, I filmed across front of house, nursing, housekeeping and a cardiologist-led segment, using a staged patient journey to help tell the story visually.
Deliverables:
Short-form videos combining team footage, interviews and location b-roll
Social media carousels and story sequences
Captions and content concepts for Instagram
A visual library of footage for ongoing content
The Brief
Memorial Houston Medical wanted content that would help people get to know the people, spaces and experience behind the organisation. The aim was to make its social presence feel clear, considered and approachable while remaining appropriate for a medical setting.
The Approach
I focused on the details that help an audience understand what a visit could feel like: the first welcome, the team members they may meet and the care that goes into the environment. The result is a set of visual stories built around the people and place behind Memorial Houston Medical.
