Social Media Management

Vault

Vault Couture is a luxury wardrobe management and storage company. It collects, cares for and stores clothing and accessories, while its Virtual Vault gives clients a photographed online catalogue of their items. The service brings together specialist garment care, delivery and digital access, allowing clients to manage their wardrobes wherever they are.

Year: 2026

My role: I developed content concepts, planned and directed shoots, created photography and video, edited short-form content and produced social media posts. I worked across campaign storytelling and ongoing content, shaping ideas for reels, carousels and stories.

Deliverables:

Short-form videos combining team footage, interviews and location b-roll
Social media carousels and story sequences
Captions and content concepts for Instagram
A visual library of footage for ongoing content

The Brief

Show the value of Vault's service in a way that feels at home in the fashion and luxury space. The content needed to make a detailed process easy to understand while preserving the brand's discreet, editorial feel.

The Approach

I built stories around the moments that make the service tangible: a wardrobe being edited, a piece being carefully documented, an item requested through the Virtual Vault and a delivery arriving when it is needed. Fashion-led imagery and minimal copy helped explain the practical service through the lifestyle surrounding it.