Social Media ManagementThe Hair Transplant Group
Hair Transplant Group (HTG) is a London-based hair restoration clinic offering consultations, hair transplant procedures and support for people experiencing hair loss. Its team combines surgical and medical approaches, with consultations and aftercare available in London and treatment options in both the UK and Istanbul.
Year: 2026
My role: As HTG's social media manager, I develop the content plan, coordinate filming, shoot and edit short-form videos, create carousels and stories, write copy and manage content across Instagram and TikTok. I work with the clinical team to turn common patient questions and treatment topics into content that is accessible and appropriate for their audience.
Deliverables:
Ongoing Instagram and TikTok content planning and management
Short-form videos and doctor-led educational content
Patient progress carousels and review content
Story sequences, captions and on-brand graphics
Clinic photography and behind-the-scenes footage
The Brief
Create a social presence that helps prospective patients understand their options, see the people behind the clinic and follow real treatment journeys. The content needed to answer common questions clearly while reflecting the care and expertise involved in each patient's assessment.
The Approach
I organised the content around four themes: patient results and progress, education from the clinical team, patient experience, and life inside HTG. The mix of doctor-led explanations, patient stories and clinic footage lets audiences see both the medical decision-making and the people involved, while giving them useful questions to bring to a consultation.
